Green Living Enterprise (Canada)

Key Publishers Company Ltd. has been a visible Ontario communications company since 1962, involved in such titles as Toronto Life, Canadian Business, Canadian Geographic, Canadian Art and other publications and book publishing companies. Key is currently focused on encouraging the preservation of biodiversity, protecting natural habitats, investing in the environmental economy and spreading the environmental message to the public through its practices and publications. The success of these endeavours has prompted us to create two green divisions—Green Living Enterprises and Investeco Capital Corporation.

Green Living Enterprises

Magazine and Book Publishing:
Our goal for Green Living magazine is to inform the “soon-to-be-converted” by providing interesting, hip, and valuable information about organics, health, the environment, ecoconsumer products, as well as celebrity interviews and eco-home style. We promote sustainable and healthy living that is good for you—and for the earth. Our goal is to encourage our readers to look and feel good, while also doing good! Our recently published book Green Tips is an everyday guide to living more lightly on the earth. This book is being distributed to World Wildlife Fund Canada sponsors as well as through Canadian booksellers.

Custom Publishing:
Green Living Enterprises has a full research, editorial and design department which creates such publications as the nationally distributed Healthy Home magazine for the Healthy Indoor Partnership, the City of Toronto’s annual Clean & Beautiful publication, World Wildlife Fund Canada’s quarterly National Council newsletter, and the Clean Water Foundation’s guide to water conservation and Home Depot’s Eco Options magazine.

Corporate Consulting:
Corporations, manufacturers and retailers turn to Green Living Enterprises to get their green message out to customers and employees. From the development of markets, promotional materials, employee education packages, to internal retrofits—Green Living sets sustainable business practices that save money and the environment.

Event Management:
In 2005, Green Living Enterprises and the City of Toronto launched the Green Toronto Awards. These Environmental Awards of Excellence honour and celebrate leading companies, organizations and individuals who are contributing to the greening of Toronto. This successful event is held annually at City Hall and is hosted by the Mayor. Launching in Spring 2007 is the Green Living Show, which will brand the success of the magazine by turning its pages into an interactive consumer lifestyle show. Organic wine and food tasting, celebrity events, green home design, eco-fashion and hybrid cars—yet another way to promote our green message in a fun and exciting way.

Sponsorships:
Green Living magazine is a sponsor of Planet in Focus, Canada’s Environmental Film and Video festival (now in its seventh year) and the new CBC miniseries Code Green. The Endangered Fish Alliance, our initiative to encourage chefs and restaurateurs to eliminate endangered fish from their menus, was donated to Environmental Defence Canada. We are staunch supporters of FSC Canada and initiated a promotion campaign to all publishers and advertisers, encouraging them to follow our example by using forest-friendly FSC certified paper for all their publishing and printing needs.

Fundraising:
Green Living successfully organized and managed the WWF Auction for Nature on eBay, raising over $200,000 in support of World Wildlife Fund Canada’s conservation efforts. Orchestrated by Green Living Enterprises, the entire fundraising effort consisted of the online sale and consumer purchase of a variety of green goods and services from eco-trips to environmentally-friendly products to organic clothing. 

 

Source: http://www.greenlivingenterprises.ca/index.html